About Us
Charlotte's Nails is Charlotte’s newest Black and woman-owned nail salon. Founded by entrepreneur LaToya Evans, the nail salon is located in Northlake Mall, outside of Dillard’s, across from No Grease. We look forward to welcoming you to our establishment for your nailcare and waxing needs. Charlotte’s Nails is poised to become a beloved haven for all who seek beauty, relaxation, and inspiration for the perfect look.
Join Our Journey
About LaToya Evans
LaToya Evans, a dynamic entrepreneur, and the visionary behind Charlotte's Nails, is not just a businesswoman; she's a community builder, a dream nurturer, and a symbol of excellence. With a multifaceted background that includes the ownership of the nationally renowned public relations firm, The LEPR Agency, LaToya's journey has always been one of innovation and empowerment.
A Visionary in Charlotte
Born and raised in Fayetteville, North Carolina, LaToya understands the importance of nurturing dreams. Her journey began by following in the footsteps of her mother, who instilled in her the value of self-care and grooming. As a child, they frequented a Black- and woman-owned nail salon, which left an indelible impression on her. She knew that one day, she would pay tribute to her roots and her beloved daughter, Charlotte, who passed away just over a year ago, with a unique venture.
Building a Community of Excellence
LaToya's commitment to Charlotte's Nails goes beyond aesthetics and services. She envisions a vibrant ecosystem of Black-owned businesses at Northlake Mall. With the rise of other Black-owned enterprises at the mall, she believes her venture can be a beacon of hope and inspiration for the community, continuing the legacy of the neighborhood she grew up in.